Destination Branding

 In 2019, Visit Bellevue embarked on a journey to unify Bellevue's tourism and hospitality community with collective messaging that strengthened its position in the Puget Sound region as the preferred destination for leisure and business travelers. With the guidance of travel industry stakeholders, we developed a new identity to meet the changing needs of our community and reflect the essence of our city.

This page was crafted to assist you market and promote an event or convention in Bellevue. Below you'll find a collection of Visit Bellevue's logos and visual assets, along with inspiration for your written content. These materials may be downloaded for use by Meeting Planners, Visit Bellevue Washington Partners, and Media Publishers.


The new Visit Bellevue identity system is an expression of our community spirit, our long-range vision, and our love of nature. Our logo is a visual representation of the perfect balance we find in Bellevue, a unique duality that weaves both the natural and the built environment into the perfect PNW destination-inside and out. For questions regarding logo usage, please contact

Please review our logo guidelines before your download assets from our logo library.    


We encourage you to use any of the copy provided below for your promotional materials.

For those seeking an elevated experience, Bellevue, Washington encompasses the restorative power of the outdoors, the excitement of world-changing ideas, and the sensory exploration of fashion, art and dining. We are a premier destination built by futurists, that places every visitor on the verge of creativity, innovation, and style-where the allure of aspiration touches everyone.

Situated between two lakes on the edge of the Cascade Mountains, Bellevue's unique location at center of three national parks, is well-positioned for access to the restorative power of the outdoors, placing extreme value on wellness and self-care. Visitors from across the globe will be inspired by the best retail shopping venues in the region, the proximity to Seattle and Woodinville Wine Country while enjoying hiking, skiing, kayaking, just outside the urban core.

Bellevue continues to be recognized globally as one of the nation's best places to live and is increasingly being sought by Fortune 500 companies as their home. The city is a hotbed of tech talent embracing diversity as a core strength. As a minority-majority city, Bellevue attracts thought leaders from across the world.

Rooted in the spirt of the Pacific Northwest, Bellevue, Washington offers a curated collection of elevated experiences that puts you on the edge of innovation, art, culturally inspired cuisine and style.

Bellevue, Washington encompasses the beauty of the outdoors, the excitement of world-changing ideas, and the exploration of fashion, art, and cuisine.