The Pacific Northwest’s cherished Snowflake Lane is back in person and better than ever! The Bellevue Collection celebrates its 19th year of transforming downtown Bellevue into a winter wonderland with the magical Snowflake Lane production. The nightly performances feature a holiday parade, dazzling light shows, and falling snow. Come take a trip down Snowflake Lane; it’s the perfect holiday getaway to bring the holiday cheer back into your heart!

The Bellevue Collection’s tradition of Snowflake Lane

Snowflake Lane was created almost two decades ago and quickly grew into a cherished Pacific Northwest tradition. The founder of the Bellevue Collection and Snowflake Lane, Kemper Freeman, was inspired by visits to famous holiday epicenters across the nation. Upon his return to Washington, Kemper wanted to create a similar experience of joy for the community of Bellevue. Throughout time, the event has evolved into an unparalleled holiday experience where families can enjoy the most festive holiday celebration in the region.

Snowflake Lane Details

The Bellevue Collection has prioritized making the Snowflake Lane experience accessible to all. Listed below is helpful information you can use to plan your Snowflake Lane experience:

Location: Snowflake Lane takes place in Bellevue Square.

Date: The Snowflake Lane Parade runs from Friday, November 24 through Sunday, December 24, 2023.

Time: Nightly performances at 7:00 pm.

Cost: Free of charge.

Parking: Guests visiting shops and restaurants at Bellevue Square, Bellevue Place, and Lincoln Square receive complimentary parking.

Holiday Shopping Getaway

Bellevue is home to some of the best shopping in the region, with luxury stores and the latest in fashion. The Bellevue Collection has created the perfect Snowflake Lane Getaway Hotel Packages. Guests who book on-site will receive a $100 gift card (perfect for buying yourself something special!). You can spend the day shopping for everyone on your list, enjoy the Snowflake Lane parade, then retire to a luxurious hotel.

Holiday Pictures with Santa 

Before the parade, be sure to schedule your contactless photos with Santa Claus at the Snowflake Lane Factory located in Bellevue Square Center Court. Children and families can pose with Santa in front of a beautiful holiday background. A picture with Santa is a great way to remember your Bellevue holiday getaway forever.

Make it a Holiday Tradition

Are you looking for a new holiday tradition? Let yourself be transported to a magical world of holiday cheer from this year forward. The Snowflake Lane experience is unlike any other and it was specially created to bring the holiday spirit back into our hearts. It’s a lovely holiday tradition to give to your family that easily fits everyone’s schedule. While you’re planning, consider staying the night to take advantage of Bellevue’s fabulous shopping where you’ll find all the best gifts. Join the magic of Snowflake Lane; it’s a tradition you and your family will cherish forever.

To check out the magic of the Snowflake Lane parade beforehand, watch Kara’s vlog showcasing Bellevue’s Holiday Activities. Bellevue comes alive during the holiday season; our amazing holiday activities make Bellevue the perfect place for your new holiday traditions.