Meeting Sales in Destination Marketing

Impact on Meeting Sales in Destination Marketing

The impact of coronavirus on meetings and events is especially hard-hitting given the length and complexity of the sales process. It's also difficult to assess since DMOs vary widely in how they define and log postponed vs. canceled events. 

Check here for the latest data and analysis on meetings leads, booked events, postponed and canceled events, and other indicators for the meetings sales industry.  

Our initial reporting examines 2020 data in two views: changes since the start of year and comparison to past years, aggregating data from Simpleview CRM for more than 200 DMOs in the United States.

Click Here to see Meeting Sales Impacts